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  1. Supari Studios produces new campaign for Clinique ‘We Hear You’

    MUMBAI: Digital content studio, Supari Studios, produced the latest campaign for Clinique’s Even Better range of products and *is directed by Sameer Ghauri. Bringing on board four diverse...
  2. Brand Factory launches 3rd free shopping weekend campaign

    MUMBAI: Brand Factory by Future Lifestyle Fashions has announced free shopping weekend (FSW) with a tongue in cheek humour. The company tells its customers #DontShopAtFSW if they like being rewarded...
  3. KFC launches ‘Super Saver’ range

    MUMBAI: KFC India recently launched its all-new Super Saver range – a combo of KFC delicacies starting at Rs 99 with a new TVC conceptualised by Ogilvy*India. The ad shows ‘President of KFC Land,...
  4. Racold launches #ShowerDecision campaign

    MUMBAI: Water heating solutions provider Racold*has launched a new integrated marketing campaign called #ShowerDecision. The campaign aims to celebrate this moment of ‘decision making’ and urges the...
  5. McCann India appoints Ashish Chakravarty as creative head

    MUMBAI: McCann India has a top level change *Ashish Chakravarty has returned to McCann Worldgroup as executive director and head of creative, India. He will report to McCann Asia Pacific chairman,...
  6. Tech, consumer behaviour, marketing create successful campaigns: Logicserve’s Prasad

    MUMBAI: Winning 50 awards in 2018 has not dented Logicserve Digital’s urge to keep progressing. The Indian media agency arm of Logicserve Group feels it still has a long way to go.
    In an exclusive...
  7. Sony Marathi new player in BARC data week 48

    MUMBAI: BARC data for week 48 shows that in the Bengali space, Zee Bangla and Star Jalsha continued to be in the first and second positions. No changes were observed in Bhojpuri, Kannada, Malayalam...
  8. Asian consumers want brands to align with relatable social causes: Kantar

    MUMBAI: As per a report titled ‘Purpose in Asia’ from Kantar, consumers in Asia want brands to align with issues that matter to them. The report finds that people favour brands that engage in social...
  9. TRAI secretary Sunil K Gupta explains need for tariff order

    GOA: After several twists and turns, Telecom Regulatory Authority of India’s (TRAI) new tariff order crossed its last legal hurdle in the Supreme Court*on 30 October. Now, with less than one month...
  10. Dentsu Impact, We Are Water Foundation promote #CloseOpenDefecation

    MUMBAI: To mark World Toilet Day, Dentsu Impact, the creative agency from Dentsu Aegis Network, joined hands with We Are Water Foundation, CSR wing of Roca Bathroom Products Pvt Ltd and launched a...
  11. NDTV 24X7 returns to top 5 in BARC week 48

    MUMBAI: NDTV 24X7 re-entered the top five of the English news genre in week 48 of BARC ratings. Aaj Tak yet again stood on top in all the three genres. Republic TV continued to dominate the English...
  12. Pet Tales with MediaCom senior business director Ketan R Karnik

    Pets are a gateway to escape from everyday's stressful life. There is nothing more satisfying and relaxing than coming home to your 'buddy' and spending some quality time with our little furry...
  13. Trivago most advertised in BARC week 48

    MUMBAI: Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 24 November 2018 and 30 November 2018.
    The data is a reflection...
  14. MIB mulls national b'cast policy to ease stakeholders' woes

    NEW DELHI: India’s Ministry of Information and Broadcasting is exploring formulating a national broadcast policy*or NBP with an aim to ease lengthy and time consuming government processes that media...
  15. Contract Advertising appoints Sagar Mahabaleshwarkar as CCO

    MUMBAI: Contract Advertising has announced the appointment of Sagar Mahabaleshwarkar as its chief creative officer. With over three decades of experience across leading advertising agencies in India...
  16. Zee Anmol leads GEC urban in BARC week 48

    MUMBAI: Zee TV climbed to the second position from fifth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 48 of 2018....
  17. TRAI extends deadline for comments on OTT consultation paper

    MUMBAI: India’s telecom and broadcast regulator TRAI released a new consultation paper last month on OTT services seeking to expand the definition of the sector and also the regulator’s jurisdiction...
  18. MIB proposes to strengthen govt-citizen interface

    MUMBAI: Months after a country-wide uproar and nudges from the judiciary forced the Indian government to shutter a Big Brother-type initiative*involving tracking of Indians’ digital footprints,...
  19. Transform by tackling moral dilemmas: Sudhanshu Vats

    MUMBAI: Media companies can no longer ask ‘if’ changes are happening. They are, there’s no doubt about it. But now it’s a question of how to respond. Addressing the CII Big Picture 2018 in New Delhi,...
  20. Eros Now Begins Production of Original Series FLESH starring Swara Bhasker

    MUMBAI: Eros International PLC (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its cutting edge digital over-the-top (OTT)...
  21. New DTH policy bonanza for operators likely by year-end

    NEW DELHI: If all goes well, India’s DTH operators may have something to cheer about in the new year. The Ministry of Information and Broadcasting (MIB) wants an updated and tweaked policy to go for...
  22. ZEE5 announces partnership with Zeasn

    MUMBAI: Zee Entertainment Enterprises Ltd’s digital entertainment platform, ZEE5, today announced a key strategic alliance with home digital entertainment service provider, Zeasn. The partnership...
  23. Crime, Camera, Action like never before...

    MUMBAI: Dhanbad Blues – hoichoi's latest Original revealed its poster on 5th December which had veteran actor, Rajatava Dutta (who plays a failed filmmaker) along with Dev D starrer, Dibyendu...
  24. Tata Salt Lite launches its new campaign #TakeItLite to create awareness on “Hyperten

    MUMBAI: Tata Salt Lite, a low-sodium salt specially formulated to provide 15% lower sodium than regular salt, launched its new campaign today to spread awareness on hypertension and its symptoms....
  25. The glenlivet celebrates life’s definitive moments in its latest campaign

    MUMBAI: The Glenlivet, today, launched its new “THE Campaign” in India, celebrating the proposition of definitive moments in life. *In line with the brand’s modern & contemporary feel, this campaign...
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