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  1. ZEE5 partners with quaero to Orchestrate its complex customer data

    MUMBAI: ZEE5, India’s fastest growing ConTech brand today announced its partnership with Quaero, an Enterprise Customer Data Platform provider, to power its big data capabilities and mine customer...
  2. The one where Comedy Central India celebrates the 25th anniversary of friends

    MUMBAI: Marking the milestone 25th anniversary of Friends, Comedy Central India is creating an unforgettable fan experience to celebrate one of the most-watched show on television history. As Janice...
  3. Sebamed, a German brand, launches first ever integrated campaign in India to educate

    MUMBAI: Sebamed, a reputed German skin and hair care expert with a legacy of 50+ years, has announced plans to deepen its engagement in the evolving and growing baby care segment in India. The brand...
  4. Eros Now partners with ROKKI to offer AirAsia WiFi users best of Indian entertainment

    MUMBAI: Eros Now, a premier Indian OTT entertainment platform with more than 154 million registered users, today announced its partnership with ROKKI, AirAsia’s in-flight WiFi service provider. The...
  5. L&K Saatchi & Saatchi launches Hero’s premium range platform with new brand campaign

    MUMBAI: L&K Saatchi & Saatchi, which had launched the new Hero MotoCorp with the epic “Hum mein hai Hero” campaign in 2011 has created another milestone campaign for the highly anticipated portfolio...
  6. OPPO ropes in famous youth icons - Ranbir Kapoor, Katrina Kaif and Badshah for its Re

    MUMBAI: Adding to its already rich creative spirit of Reno Series, OPPO India today announced leading Bollywood actor Ranbir Kapoor as the “Brand Icon” for its Reno series. OPPO India also roped in...
  7. Through its latest marketing innovation, ALTBalaji launches off by taking the interac

    MUMBAI: ALTBalaji, India's leading home-grown OTT platform, in their latest bid to capture the imagination and attention of the viewers has launched a campaign unlike any other by adopting an...
  8. The Format that changed TV forever In India and across The Globe Turns 20!

    MUMBAI: Big Brother, (aka Bigg Boss in India) - the original reality format - celebrates its landmark 20th birthday today. *On the 16th September 1999, nine Housemates moved in a purpose-built house...
  9. Balaji Motion Pictures, White Rivers Media make bold strides in digital movie marketi

    MUMBAI: In a film industry that averages over hundreds of movies every year, the bid to be in the audience’s consideration set has become increasingly competitive, hence disruptive movie marketing...
  10. Tanishq launches ‘Aishani’ collection TVC this Durga pujo

    MUMBAI: Tanishq, India’s most trusted jewellery brand has launched a new TVC film this Durga Pujo. The film celebrates the strength, spirit and zest of the modern and progressive Bengali women...
  11. Lionsgate Play launches first marketing campaign with Havas Creative

    MUMBAI: Premium entertainment service, Lionsgate Play has made a grand entry into the Indian market, with its first marketing campaign. The renowned global brand has awarded its creative mandate to...
  12. Limelight Networks named a leader in leading analyst firm vendor assessment

    MUMBAI: It is official, Limelight is a leader in the CDN market in the IDC MarketScape: Worldwide Commercial CDN 2019 Vendor Assessment (doc # US44842119, August 2019)
    The report provides a...
  13. CNN-News18 unveils new primetime lineup

    MUMBAI: CNN-News18, the national English news channel of News18 Network, has announced an all-new programming line-up for the evening primetime. With an aim to deliver insightful news and a platform...
  14. Ogilvy India's PR capabilities shine at Asia-Pacific SABRE Awards

    MUMBAI:* Ogilvy tops all agencies with 16 SABRE Awards, alongside impressive performances from competition at the Asia-Pacific SABRE Awards in Singapore on Friday.* Ogilvy India was particularly...
  15. Cosmos Maya’s glocalisation plan for animation in India

    MUMBAI: Cosmos Maya, a Singapore and India-based animation company, has revealed its plan to explore the concept of glocalisation. It believes there is a need for glocalisation to pave the way for...
  16. BARC week 36: English news ratings stay steady

    BENGALURU: The combined weekly ratings of the top 5 English news channels in week 36 of 2019 rose just 2.2 per cent as compared to week 35 – the combined weekly ratings of the top 5 English news...
  17. Discover your deepest fears as &PrivéHD premieres the coming-of-age story of Kayla in

    MUMBAI: Is virtual truly the new reality? Does your social following define who you really are? In the age of digital dominance, witness a coming-of-age story about an eighth grader who struggles...
  18. Tata Motors sponsors GenZ’s interest in developing Electric Vehicles

    Mumbai: Tata Motors has collaborated with IIT Bombay Racing Team, sponsoring a team of 70 budding engineers to fulfill their aspirations of developing an electric race car "EVoK". IIT Bombay Racing...
  19. India Film Project announces its power-packed jury for the Season 9!

    MUMBAI: India Film Project is already creating buzz in the fraternity since the announcement of its 9th edition. This year, the community of 6.5 million filmmakers and content creators will be coming...
  20. Samir Narsiker appointed country manager of ThinkAnalytics India to spearhead regiona

    MUMBAI: ThinkAnalytics today announced that Samir Narsiker has been appointed country manager of ThinkAnalytics India. Samir’s promotion from vice president of business development follows a...
  21. Banijay Group's Deepak Dhar on adapting shows for OTT, regional foray and digital dyn

    MUMBAI: Deepak Dhar, who has witnessed the evolution of reality shows from close quarters, recently also worked on India’s first digital fashion reality show. Despite his expansive knowledge in the...
  22. Godrej Security Solutions to invest Rs 100 cr in increasing penetration & adoption of

    MUMBAI: *Godrej Security Solutions (GSS), India’s leading home security solutions provider, announced its plans to invest Rs 100 crore towards strengthening its omnichannel presence, and product...
  23. Everest Spices appoints Interactive Avenues as first digital agency

    MUMBAI: Following a competitive pitch, Interactive Avenues – A Reprise Network Company, the digital arm of IPG Mediabrands, has bagged the digital mandate of India’s numero uno spice brand, Everest....
  24. Usha International launches “Live like a Racer” TVC featuring Narain Karthikeyan

    MUMBAI: Usha International, one of India’s leading consumer durables companies, today launched a new campaign including both digital and TVC for its recently launched ‘Racer fans’. This range is...
  25. What do you do, when you find a corpse roaming your corridors? Find out as &flix prem

    MUMBAI: Imagine if you are in a morgue working the night shift, you hear the door knock and you’re the only one on duty; creepy, right? &flix, the destination for the biggest Hollywood hits, brings...
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