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  1. IAMAI suggests advertisers pay 0.25% of media spends to strengthen BARC measurement

    MUMBAI: Presenting counter comments to the Telecom Regulatory Authority of India (TRAI) consultation paper*on BARC TV viewership measurement, the Internet and Mobile Association of India (IAMAI) has...
  2. Edelweiss Tokio Life flags off TVCs directed by Shoojit Sircar

    MUMBAI: Edelweiss Tokio Life Insurance today announced the launch of its two TV commercials, directed by the well-known Indian film director Shoojit Sircar and produced by his production house Rising...
  3. 77% consumers buy brands with similar values

    MUMBAI: Havas Group in its Meaningful Brands 2019 report has revealed that a staggering 77 per cent of brands could disappear and no-one would care.* Not only is this the highest percentage since...
  4. ShortsTV Brings the ‘2019 Oscar® Nominated Short Films’ to Indian Cinemas

    MUMBAI: ShortsTV, the world’s only TV channel dedicated to short movies (available in India on Tata Sky), is bringing the ‘2019 Oscar® Nominated Short Films’ to Indian cinemas. This exclusive release...
  5. Kalyan Jewellers CMD honoured at 44th IAA World Congress

    MUMBAI: *Kalyan Jewellers*founder chairman and managing director TS Kalyanaraman has been honoured with a special award at the 44th IAA World Congress being held in Kochi. The award bestowed by the...
  6. NewsX special weekend shows – 23rd & 24th february

    MUMBAI: This weekend on NewsX, India’s leading English news channel, NewsX The Sunday Guardian-The Roundtable will cover the key issues before the 2019 general elections, there will be an interesting...
  7. WATConsult ranked in Global MMA SMARTIES Business Impact Index 2018

    MUMBAI: WATConsult*the digital and social media agency from Dentsu Aegis Network, has been ranked among the top 10 digital agencies, globally for 2018, in the MMA SMARTIES Business Impact Index....
  8. Tata Tea Chakra Gold takes Jaago Re (Meluku) campaign to Andhra Pradesh women

    MUMBAI: For the first time, a Jaago Re (Meluku) campaign developed specifically for the women of Andhra Pradesh has been launched by Tata Tea’s*premium brand in the region, Chakra Gold. *The new TVC,...
  9. Procter & Gamble Announces Newest Commitment to Gender Equality Across the Indian Sub

    MUMBAI: Procter & Gamble (P&G) announced a new commitment around a number of initiatives that will promote gender equality across the Indian Subcontinent, Middle East and Africa (IMEA) region. The...
  10. The iconic Dome@NSCI hosts the prestigious Lokmat Maharashtrian of the Year award

    MUMBAI: Dome@NSCI, India’s premier entertainment and leisure destination, hosted the ‘Lokmat Maharashtrian of the Year’ award yesterday, February 20, 2019. The awards honour individuals who have...
  11. 82.5 Creates, ACC launch ‘Karein Kuch Kamaal’ campaign

    MUMBAI: ACC, the cement brand from Lafarge Holcim group, has launched its new communication campaign ‘Karein Kuch Kamaal’. Created by 82.5 Communications. The campaign targets the individual home...
  12. ZEE5 unveils their biggest Bengali Original, ‘Sharate Aaj’ for Bangladeshi audiences

    MUMBAI: ZEE5 today unveils its third and biggest Bengali original web-series ‘Sharate Aaj’. Shot completely in London, the show traces the lives of a close-knit Bengali community getting set to bring...
  13. Cornitos to promulgate their Total dhamaal offer campaign with a rousing extra 25% of

    MUMBAI: The forerunning *brand of Greendot Health foods Pvt Ltd, Cornitos, is collaborating with the movie Total Dhamaal ,having some of the most adept industry veterans like Anil Kapoor, Madhuri...
  14. History TV18 set to premiere new unscripted series ‘Road Hauks’

    MUMBAI: *History TV18 has planned to come up with a new unscripted series Road Hauks, taking the inspiration from American designs, which will be premiering on 23 February at 6 pm. The show follows...
  15. Taproot Dentsu creates campaign for Discovery channel pack

    MUMBAI: To announce its bouquet rates of 9 channels at Rs 8, Discovery Communications India*(DCIN) collaborated with Taproot Dentsu*to deliver its ‘virtue of exploration’ as ‘the window to the world’...
  16. Tata Sky favours multiple agencies for TV audience measurement

    MUMBAI: Tata Sky, one of the leading DTH operators in India has suggested Telecom Regulatory Authority of India (TRAI)*that there should be multiple rating agencies. The competition will bring in new...
  17. ZEE5 and Dialog announce a strategic partnership to bring the largest bouquet of prem

    MUMBAI: ZEE5, the largest digital entertainment platform for language content announced its very first international partnership in the SAARC region with Dialog Axiata PLC, Sri Lanka’s premier...
  18. Dentsu Aegis Network acquires Happy Marketer

    MUMBAI: Dentsu Aegis Network*has announced the acquisition of Singaporean digital marketing group Happy Marketer. The group will be rebranded Happy Marketer, a Merkle Company, and bring its suite of...
  19. TRAI vs Tata Sky: Delhi High Court adjourns case to 11 March

    MUMBAI: The Delhi High Court on Thursday adjourned Tata Sky’s ongoing legal battle, in which Discovery, *Bharti Telemedia-owned Airtel Digital TV and Sun Direct are a part, with the Telecom...
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    Miraj Cinemas hits a century

    MUMBAI: Miraj Cinemas, one of the fastest growing brands in movie screening space has touched the 100-screen milestone.
    Since its inception the company has been taking giant strides lodging its...
  21. IAA World Congress 2019 - execs stress on customer centric approach

    KOCHI: The International Advertising Association (IAA) - a global organisation inaugurated its first ever World Congress in India, in Kochi in grand style. The marquee event saw an eclectic mix of...
  22. Johnny Lever to judge the comedy show ‘Ek Tappa Out’ on STAR PRAVAH

    MUMBAI: Johnny Lever to judge the comedy show ‘Ek Tappa Out’ on STAR PRAVAH. A new reality TV series is all set to enter the league of the Marathi comedy shows. The show titled ‘Ek Tappa Out’ will...
  23. MX Player set to launch 5 new original series

    MUMBAI: MX Player, the local video player and entertainment platform with 70 million daily active users, has announced the launch of its first five MX Original Series that will go live starting 20...
  24. BARC exhorts TRAI to strengthen existing TV audience measurement system

    MUMBAI: Broadcast Audience Research Council India (BARC), the country’s premier TV audience data measurer, has suggested to the Indian regulator Telecom Regulatory Authority of India (TRAI) that...
  25. Duracell launches new alkaline battery 'Duracell Ultra'

    MUMBAI: Duracell has introduced a new alkaline battery ‘Duracell Ultra’ that reportedly provides up to 100 per cent more power. As per the brand, the new superior battery responds to the growing...
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