Lot of buzz was created in the media when Star One went for a revamp and launched Life OK. The channel opened with a lukewarm response initially, but with the sand trickling down, it gained popularity. Two shows on the channel, which have emerged as TRP grossers, are Triangle Film Company’s Devon Ke Dev.. Mahadev and UTV Productions’ Dil Se Di Dua…Saubhagyavati Bhava. Now, Saubhagyavati Bhava was always perched on top of the TRP ladder, but this week, there came a major change with Mahadev equaling Saubhagyavati Bhava in the TRP battle (1.0 TVR).

So the tiff of numbers is really on between the two shows. We got in touch with producer Sohanna Sinha of Mahadev and she said, “We are happy that Mahadev has managed to be at the top and with the coming track we are sure it will garner more numbers.”

So what about the competition? “Mahadev is the most popular show on the channel. But it doesn’t get the deserving numbers. I think the channel’s TRPs are rigged. Mahadev’s TRPs in Punjab are 5.7 then why it is showed low by the channel,” Sohanna went on to aver.

We sent a text message to Ajit Thakur, head and GM of Life OK, regarding the development but he told us to get in touch with him later.

All we can say…in the battle of numbers, the ultimate winner is a viewer!!!

Advertisement