MUMBAI: The popular army of mini ZooZoos, Zumi Army, is back to help customers discover the world of Vodafone with the MyVodafone App.
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Vodafone launched the app, which hcan be accessed by customers as per their convenience 24X7, free of any internet charges (in India). The app provides a personalised experience to postpaid and prepaid customers as well as non-Vodafone customers.
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Vodafone India retail and digital national head Kavita Nair said, “Customers are gaining comfort with apps and are using them to shop, subscribe to services and access news/information. Keeping these evolving needs of customers in mind, the MyVodafone App is designed to provide them at their fingertips, a personalised interface of everything that is Vodafone. From accessing their services to managing their accounts or transacting or even getting their problems resolved, the app is a manifestation of Vodafone, on the smartphone.”
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An energetic and spirited television campaign, supported by presence on social media, prominent and a series of on-ground activations will communicate the app’s various features and benefits.
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Speaking about the theme of this marketing campaign, Vodafone India brand communication and insight national head Siddharth Banerjee added, “The new MyVodafone app campaign aims at citing feature-led benefits of adopting and using the app, thereby driving home the key point that one can avail of Vodafone services, now on one’s phone. Accordingly a 360 campaign has been designed that clearly establishes MyVodafone App as a one-stop shop for all Vodafone related services. The much loved Zumi army will engage with customers through different mediums, showcasing key features of the all new MyVodafone App.”



Technology image:



Software:
Applications


Genres:
News Headline


Edited by:
indiantelevision.com Team


Taxonomy keywords:
Vodafone
ZoozoosAdvertisement

MyVodafone App
Kavita Nair
Siddharth Banerjee


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