MUMBAI: Video streaming service Netflix plans to explore streaming mobile-specific cuts of its original movies and TV shows. With this plan, the platform’s chief product officer Neil Hunt wants to satisfy the growing audience of mobile Netflix watchers.
“It’s not inconceivable that you could take a master [version] and make a different cut for mobile. To date, Netflix hasn’t been delivering different cuts for different viewing platforms, but it’s something we will explore over the next few years,” said Hunt.
With small screens getting even smaller, the idea is to create versions that offer alternate shots, scenes and framing in order to make the most of the device the content is being streamed on.
Hunt made the remarks as part of a two-day event at Dolby Laboratories and Netflix’s own headquarters, as the two companies gear up for the launch of Iron Fist, which launches this weekend.
Netflix is now available globally, with the exception of a few markets, including China, and since then it has seen mobile usage soar. In established markets like the US and Canada, most Netflix watching still happens on TVs. Hunt added that Netflix’s expansion to over 190 countries across the globe now means that mobile screens are the majority consumption device.



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