MUMBAI: For the fifth year running, Monkey Shoulder’s commitment to the unconventional has landed the brand the title of ‘World’s Top Trending Scotch’ in the annual Drinks International report, which polls leading figures from the world’s best bars.
The malt whisky, which is 100% made for mixing, has also been named ‘World’s Bestselling Scotch’, with the report revealing that it was the go-to scotch in 22% of bars and among the top three in 36%.
Commenting on this, James Pennefather, India Managing Director at William Grant & Sons said: “A perfect record for Monkey Shoulder to win Number 1 in both trending and best selling Scotch in the world by Drinks International. It’s truly rewarding to be not just the desired brand amongst the bartenders but a clear favourite with the consumers. The proposition of giving consumers drinking experiences the way they like them to be, enables cheeky and playful connects with early adopters,*



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