MUMBAI: Bajaj Allianz General Insurance and WATConsult*have launched a new campaign promoting the use of helmets, #SayYesToHelmets. The quirky campaign aims to make people aware of the importance of wearing a helmet.
The 2 minute 20 second-long ad starts with an influencer showcasing alternate ways to use a helmet as a bag and popcorn maker just when a police raid happens. The policemen then in a very simple and direct language ask the viewers to use the helmet for just safety purpose.
As shared by WATConsult, the idea came online when Pune Traffic Police made wearing helmets mandatory for all the riders in Pune from 1 January 2019.

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