MUMBAI: With a growth of 0.63 per cent as compared to last week (4), the Hindi news genre marked the highest opportunity to see (OTS) among all categories in week 5 of Chrome Data Analytics & Media.*
In the Hindi news genre, India TV gained the highest OTS with 99.3 per cent in HSM excluding the less than 1L-market.
OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH.*
The second position in the gainerís list of OTS was grabbed by the Hindi movies genre with the growth of 0.48 per cent in HSM excluding the less than 1L-market. Rishtey Cineplex was the most benefitted channel in this category with 94.9 per cent.

The third position in the gainers was garnered by the Kids genre in All India 1 Lakh+ market with 0.16 per cent OTS. Nickelodeon gained the highest OTS with 91.7 per cent.

This week, the list saw only three gainers in the list.*



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