MUMBAI: The festive season is upon us with the sound of music and dance celebrated across the state of West Bengal with Durga Puja. Keeping the festivities alive, one of the most revered skin-care brands Nivea India introduced an innovative brand activation wherein the brand is giving free Club Invitee passes to two popular puja pandals with the purchase of any Nivea product.
One of the greatest festivals of the Bengali community, Durga Puja brings together immense fanfare and festivities celebrated by every family. People from all age groups participate in this celebration by visiting the colorful pandals that are designed and decorated according to various themes. Taking cognizance of this, Nivea India brings a special Durga Puja offer through brand activations and consumer participation in keeping with the vivacity of the festival.
The activity planned by Nivea provides free Club Invitee passes at two popular Puja pandals - Singhi Park and College Square on the purchase of any Nivea product through its Beauty Advisor stores - Big Bazaar and Spencer Retail. While the campaign has been advertised on radio, it has also displayed strategic placements of branding assets like Arch Gates, Banners and kiosks at both these renowned locations visited by devotees in huge numbers.
Speaking on this occasion, Sachin ****awala, Director Marketing, NIVEA India said, “Durga Puja is a fine example of the rich cultural heritage and the spirit of the state. It is through festivals like these that enable us to do something more for our consumers and be able to connect with them on a more meaningful level. Nivea has constantly strived to innovate itself in reaching out to its consumers. This is a novel brand activation that resulted in excitement among our consumers. We hope this Durga Puja is a memorable one, bringing the festive cheer to all communities.”