MUMBAI: For those of a certain generation, the television has always been there in the corner of the front room, entertaining us, educating us, shaping our mindset and attitude. Believed to have been invented by an assortment of individuals in the late nineteenth and early twentieth century, the credit for the TV unit is generally given to John Locke Baird. Just like the internet this side of the millennium, the television, in its age, revolutionised the world. The first World Television Forum was staged by the United Nations in the mid ’90s, and that is when the humble TV set was honoured with a day of its own. Ever since, 21 November is celebrated as World Television Day.
TV has proved to be an indispensable medium that has played a crucial role over the past decades, as well as during this prolonged pandemic. It provided a crutch to the Indian psyche and kept more than a billion people united, engrossed, and informed with content across genres in multiple languages.
To celebrate this medium, Star India Network has come up with a campaign to commemorate World Television Day and to convey heartfelt gratitude to its distribution associates for their relentless efforts.
The network has conceptualised in-house campaign that brings together some of the most loved characters from the Star India Network for the occasion. Star & Disney India TV distribution, India and international president Gurjeev Singh Kapoor said, *"Our Cable & DTH affiliates form the backbone of the television viewing value chain and through this initiative, we are expressing our gratitude towards the continuous support they have extended to the Star India network over the years."
Kapoor highlighted that the campaign will be aired across Star network – GEC, movies, sports, and regional channels. It will be broadcast in multiple languages – Hindi, Tamil, Telugu, Kannada, Malayalam, Bengali, and Marathi. Further, it will also be amplified digitally through social media.
The campaign will air across the network starting 20 November from 9 pm, till 21 November, in Hindi + six regional languages leveraging Star India Network’s talent. These include Neil Bhatt from Gum Hai Kisi Ke Pyaar Mein, Suhasini from Devatha, Harshad Atkari & Samriddhi Kelkar from Phulala Sugandh Maaticha, Sonamoni Saha from Mohor, Naleef Gea from Mounaragam, Chitra from Pandian Stores, and Dharma from Inthi Nimma Asha.